If your business is about selling pet-related supplies in your city, are you the first option that your target customers consider? If you’re offering personal development coaching to fresh graduates or young entrepreneurs, are you the recommended organization by their peers? Do other businesses automatically approach you as their supplier for their needs? If not, this simply means, there’s work to be done in increasing your brand awareness.

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Building brand awareness takes time and effort, but you can always move a step closer by increasing brand exposure.

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One quick way is to utilize Instagram story stickers on your social media. These Instagram stickers can give a good boost in putting your business out there.
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What Are Stickers?

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Instagram stickers are a design element for both photo and video stories on the app. Some are non-moving, animated, or interactive, all of which are easy to play around with by the user.

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There are several types of stickers ranging from location, polls, questions, countdown, quizzes, and even hashtags. Depending on your goal, you can utilize any of them for your Instagram stories.

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How do Instagram story stickers work? Simply select a photo or video you wish to post on your Stories and tap the square icon once you open the Stories option. This will open up a search field and several sticker options to choose from. Play around with the different stickers to see how each type can help your business.

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How Instagram Story Stickers can Increase Brand Exposure

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Encourage Engagement & Collaboration

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Stories stickers can encourage quick collaboration by asking users to join in the activity. An example is when using an “Add Yours” sticker, you can easily create a prompt that your target audience can join in. For example, if you have a travel-related business, you can create a prompt about what’s their major destination for 2023, or an underrated local food place they’ve discovered in their travels. The simpler the better, the easier to join the fun, and the more likely you’ll see people posting on their stories.

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Build business relationships

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Host Q&A sessions with your followers so you can get to know them better. This allows you to find out any gray areas, feedback, or build ideas in case there’s a gap in communicating certain aspects of your service or product.
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Generate user-generated content

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An option to help your business generate user-generated content is through hashtag stickers on Instagram. It’s easy to use and can showcase your brand through existing customers. Remember that a review from someone people know is more likely to build trust in your brand. 

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Grow your following

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Brands that can showcase their voice through Instagram story stickers can naturally grow their following. An idea is for an education company to consistently post quizzes through stickers which can challenge and pique their audience's interest in learning more about the topic.

Types of Instagram Story Stickers for Increasing Brand Exposure

There are several types of story stickers to explore and plan for your brand:

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1. Hashtag Stickers
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2. Location Stickers
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3. Mention Stickers
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4. Poll Stickers
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5. Emoji Slider Stickers
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6. Countdown Stickers
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7. Quiz Stickers
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8. Donation Stickers
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Tips for Creating Effective Instagram Story Stickers

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Keep it Simple 

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Instagram stories have a certain feeling of being in-the-moment or easy-to-read temporary posts. Ensure that when you create a story and utilize stickers, they are easy to comprehend.

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Use High-Quality Graphics Stories only

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Stories pass your reader’s eyes for only a few seconds. Visually appealing and effective design should always be used to maximize the opportunity. 

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Be Consistent with Your Branding

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Let your brand voice shine through and show off your brand personality. Understand what your brand stands for and let this be consistent when you post a story and utilize stickers.

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Use the Right Stickers for Your Goals

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Review what each type of sticker can do for you. If you’re looking to promote a physical store, the location sticker should always be used, coupled with something that could capture your audience like a poll or quiz.

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Experiment with Different Stickers

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Stickers have different advantages and disadvantages in your marketing strategies. Use the ones that are best suited to your goals. Entertaining your audience is best with poll stickers or quiz stickers. An event announcement should always have a countdown sticker to build anticipation.

Let your Brand Stand Out

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Depending on your current focus for your brand exposure, Instagram story stickers are a must-have to make your branded posts more interesting and engaging. Seek great examples from big brands and emulate them for your business. 

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