Ideas, whether big or small, can inspire anyone to flourish. Pinterest might not be the top-of-mind social media platform for some business owners, but there are a whopping 443 million people who use Pinterest per month as of 2022! 

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Create your business account

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Using a business account can provide you with access to resources, including exclusive content formats, sophisticated analytics, shopping options, and the capacity to set up an ad account to market your material.

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Make sure your Pinterest bio and username are optimized so that your followers can easily find you. 

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Plan your Boards

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When you’re deciding on your board names, consider their relevance to your topic and include keywords that will help your content show up in your audience's search results. Make your descriptions follow suit and consider your pins evergreen.

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Create new content consistently

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Build up a content calendar and aim to post at least once a week. Be consistent and ensure you’ve got the technical specs covered. Pinterest Trends can help you see what users are currently searching for.

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Visual appeal is key

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Never post poor-quality images! You want your audience to see your content as pin worthy. Remember that one pinned post can easily blow up across different users.  

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Study and use rich Pins. These are organic pins that can either be a Recipe rich Pin, Article rich Pin, or a Product rich Pin. Make sure relevant links are in place to lead your captured audience directly to your website or social media page.

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Continue to inspire!

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Pinterest is a great way to inspire an audience on a wide range of topics. Content creators and influencers can utilize this platform not just to build their brands but also to collaborate with other businesses.

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Take it from one of the highest Pinterest followings, Joy Cho of Oh Joy! She has certainly taken her branding and business to a whole new level on this platform. To date, her account has 15.2 million followers, 4.6 million monthly views, and various collaborations with big brands like Target and Petco.

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Find a community that supports you through this journey can help you accelerate your business.

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